After the tragedy happened in Japan people started to think a bit more about the use of nuclear power and it’s potential risks. I don’t wanna start writing about it now since I could fill a whole book with this topic. But what really circles around in my mind is that the discussions about how we can compensate for nuclear reactors in the future is often missing a really important fact: If we save energy in the first place most of these discussions wouldn’t be necessary. I asked myself a lot why people still ignore the fact that we have to reduce our use of energy and other ressources. And that we should try to minimize the carbage and the use of ressources we can’t refill or controll. Sure there has been a change lately but it’s still far away from what is necessary to compensate for what we already have done to nature. I talked with a lot of people about different ways to save energy and ressources and some statements, experiences and ideas gave me an idea. When I asked a friend what’s so funny about driving a Toyota Prius. He joked back at me:”Well, because men don’t drive mowers!” I know he was joking but I have the opinion that there was some serious truth in it as well. I talked to another friend and he told me that some of his friends and acquaintances call him stingy because he tries to save energy at home. And this, I have to say, came from well educated, intelligent people! This made me really pissed off but also puzzled at the same time. How can it be that it is not positively accepted to live by high ecological standards? And what needs to be done to change this fact?
Well I came to a conclusion that might not be the solution for everything but it could help a great deal to move in the right direction at least. Give enviremental thinking and living a new image! Fire the old marketing director or hire one for the first time! So far living an ecological life has had a special kind of view and status in our society. A status that doesn’t fit most of us. It was often connected to a certain philosophy and a lot of selflimitation. The general view was that you can afford less since everything is pretty expensive plus that you have to reduce the comfort in your living. Why? It sure had been that way for several years and there are still some higher expenses to be made. But what the producers usually don’t mention is that you actually can save money by living enviremental, that it not often has to be more work for you and most of all that it is fucking sexy and modern to life a conscious and balanced life! What needs to change is the image people have in mind when they think about fairtrade producs, electronic cars and shoes not made in China by children or way to low paid workers. I believe that a lot more people would be willing to spend their money in those kinda products if it would come with a status that fits them. This of course needs some rethinking and restructuring. Sure it is good to know that you are a good person for eating only regional produced food but this is not what most people want to be seen as. So I say give them what they want! Put some more work into design and image building. An electric car should be something that you can show your buddies to get some impressed nods and claps on the back and something that girls looks after when you’re passing by! And not only the ones already looking for a potential father for their future kids. Girls should get some clothes that look awesome on them and still are produced in an ecological way. Their friends should immediatly asked them where they bought this hot shirt they’re wearing etc.. I mean most people are willing to spend plenty of money on technical stuff, clothes, cars, houses and much more. So why not spend these money on ecological things since it’s not always a financial reason? I’m sure if they would be accetped and anvied for it, they would! People can often be triggered with saving money. “Geiz ist geil!” as they say in a German commercial. Use the same tactics as the big companies do! Show them how much they acutal can save at home for example maybe combine it with a nice fancy gadget you can use. Change the name! It has been done over and over again by the government, the industry and your restaurant near by. Give the child a new name and image to get away from old prejudices that presses it’s real potential down. Try something new, young and fresh. Something that goes with the time, maybe some english word. It worked fine for a lot of others so far.
Let’s try to make a change, cause Eco ist sexy!